Know thy audience

I have no clue where this came from other than I saw it in a church newsletter. Apparently it was either written by A. Nonymous or Source Unknown.

Regardless, I got a big kick out of it. This’ll hit very close to home for technical writers, especially.

A priest and a pastor from the local parishes were standing by the side of the road holding up a sign that read, “The End is Near! Turn yourself around now before it’s too late!” They held up the sign to each passing car.

“Leave us alone you religious nuts!” yelled the first driver as he sped by. From around the curve they heard screeching tires and a big splash.

“Do you think,” said one clergy to the other, “we should just put up a sign that says ‘Bridge Out’ instead?”